By Keith Fletcher
One way soccer players have become even more popular and perhaps richer financially is to become brand ambassadors.
Brands all over the world are looking to take advantage of the popularity of superstars to get more exposure for their brands and individual products. This is one business advertising method that has proved to be very successful so far and companies are on the lookout for star players who would become their brand ambassadors.
Young soccer stars like Liverpool’s Trent Alexander-Arnold has already become a brand Ambassador for Under Armour, while more popular superstars like Cristiano Ronaldo have a long list of brands that they have become ambassadors ranging from Herbalife to TAG Heuer.
In this article, we share some tips that would help you position yourself to get endorsement deals and become ambassadors to major brands.
- Open Social Media Pages
The first step towards landing an endorsement deal is to open a social media page where your fans can follow you and connect with you. You don’t need to have a page in all the social media websites, just pick the one or two that excites you the most and where you feel your fans would prefer to connect with you.
- Get Your Page Verified
A verified page shows that you are behind it because any individual can create a page in your name these days to swindle or mislead people. Any social media network that you decide to open the page on, you should apply to get your page verified immediately.
- Sell Yourself
Brands usually look for someone who best represents their core values. If you have a brand that you would love to become an ambassador for, get an expert to help you create contents that would appeal to that brand, and in no time, they might just reach out to you.
You could also make it easier for a brand to notice you by posting content with you wearing their logo on it or using their products.
- Build and Engage Your Followers
When you have a large following that really likes you and takes their time to like and comment on your posts, you would obviously begin to attract the attention of brands.
When your followers begin to take notice of what you wear or items you are using that is a better sign and you can now approach brands for deals or they could even take the first step to make you their ambassador.
- Have a Clear and Consistent Outlook
The accounts that get more following and engagements are those with very clear and concise outlooks. When your followers know what you are about, they tend to get more interested in your post and this would keep them coming back to see what you would have posted.
By gaining a few loyal followers, you are on your way to becoming a highly sought-after brand ambassador.
- Conduct Yourself Professionally
One of the worst things you can do to hurt your chances of becoming a brand ambassador is to conduct yourself in an immature manner on social media. For example, you would always get haters on your pages trying their best to annoy you and get you to get down to their level and react to them, if you ever fall for that temptation, you may never recover again.
Try your best to ignore comments that are useless no matter how personal they get to you. Let your account represent the values you believe in and remain consistent and focused.
Some star footballers who have huge endorsement deals as brand ambassador includes:
Cristiano Ronaldo who is an ambassador for Herbalife, TAG Heuer, Nike, Abbott Laboratories, among others.
Lionel Messi is a brand ambassador for Adidas, Gillette, Turkish Airlines, Pepsi, Dolce and Gabbana among others.
Last and perhaps one of the most important things is to be honest. Do not go out and try to buy likes or followers for your pages. You will easily be discovered as false as some mega celebrities, athletes, and stars have realized. Earn your credits organically and honestly. Do not listen to a marketer that will say they can get you X astronomical or exponential number of followers in three days. Your fans will find you and the more you interact with them the more fans you will have.
About Futbol Marketing Group
Fútbol Marketing Group is a soccer dedicated sports marketing agency working with professional soccer teams and players throughout North and Latin America. Our three main areas of focus are: 1.) providing talent representation, as well as, offering our in-house Sports Science Specialists and Mental Conditioning Coaches 2.) offering sponsorship and hospitality packages for the corporate client and 3.) sourcing exhibition matches and events for teams. For more information, visit www.futbol-marketing.com.