About FMG

Fútbol Marketing Group (FMG) is a Sports Marketing, Management, and Entertainment Agency bridging soccer and fan experience. Founded by Cris Barbosa, Keith Fletcher, and Omar Figueroa in Miami, Florida.

Fútbol (soccer) will be one of the most predominate sports in the United States and FMG is taking you there. Together with FMG, we will create the future of fútbol (soccer) in the Americas.

What We Do

  • Players:  Representation, marketing management, community outreach, physical and mental conditioning.
  • Teams:  Exhibition matches and tournaments, player sourcing, and fan experiences.
  • Corporations:  Product marketing and endorsements, hospitality, customer events, and speakers’ bureau.

Others Keep Their Eye on the Ball,
We Keep Our Foot on the Ball


Our mission is to provide strategies, services, and management expertise to exponentially grow our clients and us via specializing in the Latin America market.


Fútbol Marketing Group will distinguish itself as a respected, trusted, and action-oriented sports marketing, management, and entertainment agency.

Values and Guiding Principles


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Community Involvement

A community is not a community without interaction.  Involvement is our interaction.

Here at Fútbol Marketing Group, community involvement is one of our core values. We preach and try to instill the belief of giving of one’s time from our employees, partners, and clients to the communities they represent.

Volunteering is not only enriching and rewarding to the community, but also the volunteer. Volunteers receive the sense of making a difference and accomplishment, pride, and satisfaction.

What is the essence of life? To serve others and to do good.


Volunteers do not necessarily have the time; they just have the heart.

Elizabeth Andrew, Habitat, Humanity volunteer

You make a living by what you get. You make a life by what you give.

Winston Churchill

Remember that the happiest people are not those getting more, but those giving more.

H. Jackson Brown Jr

The best way to find yourself is to lose yourself in the service of others.

Mahatma Gandhi

Did you know numerous studies have found community involvement helps:

  • Solve Problems

  • Strengthen Communities

  • Improve Lives

  • Connect to Others

  • Transform Our Own Lives

Further research, shows volunteering yields health benefits as well to the volunteer. Such as:

  • Longer Longevity

  • Greater Functional Ability

  • Lower Rates of Depression

Fútbol Marketing Group is making a difference in their communities with:

  • Food Drives

  • Book Drives

  • Big Brothers Big Sisters

  • South Beach Victory Garden

  • Environmental Coalition of Miami and the Beaches

  • Student Mentoring

  • South Florida Interactive Marketing Association

  • Boys and Girls Clubs of America

When You’re with FMG, There is No Reason to Feel Alone




Social Media

Mental Conditioning

Sports Science & High
Performance Counseling

Video Creation and

Community Involvement

Endorsements &

Charity or Foundation

Represented Talent

Lalo Fernandez

Club Tigres U.A.N.L (MEX) 2017 – Present

  • USA & MEXICO YNT Member
  • Club Tigres U.A.N.L (MEX) 2017 – Present
  • Real Monarchs (USA) 2014 – 2017
  • Real Phoenix FC (USA) 2013 – 2014
  • Real Salt Lake (USA) 2012 – 2013
  • Club Penarol B (URU) 2011 – 2012

Christian Herrera

Orlando City B (USA) 2019 – Present

  • USA & MEXICO YNT Member
  • Swope Park Rangers (USA) 2018 – Present
  • Portland Timbers (USA) 2017 – 2018
  • Club Pachuca (MEX) 2016 – 2017
  • Real Monarchs (USA) 2015 – 2016

Ventura Alvarado

USA Men’s National Team 2015 – Present
Club Necaxa (MEX) 2018 – Present

  • USA Men’s National Team 2015 – Present
  • Club Necaxa (MEX) 2018 – Present
  • Club Santos (MEX) 2017 – 2018
  • Club America (MEX) 2014 – 2017
  • Club Necaxa (MEX) 2013 – 2014
  • Club America (MEX) 2011 – 2013

Helping Teams On
and Off the Pitch


Exhibition Matches

Your go to source for Latin America and North America teams sourcing and matching for exhibition games.

Fan Experiences

From tailgate events to in the stands to ship cruises,
it is an experience to remember


Large or small, round robin or cup, we can create a winning experience

Partnerships that Yield Goals


Sidelines, naming rights, hosting…. the possibilities and landscape are constantly growing


Entertain your clients, as the VIP they are, in a social atmosphere of sports or athletes

Product Promotions

Let an athlete be part of the driving force of your brand recognition and awareness


Incentivize your employees with private box stadium events and player meet and greet


Need an athlete to appear at your next customer event, look no further

Athlete Speaking Appearances

Listen to athletes inspire, motivate, captivate with life lessons and stories


News Splash

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Or call Cris Barbosa, CEO at 754-244-3119. Phone, SMS, or WhatsApp