About FMG
Fútbol Marketing Group (FMG) is a Sports Marketing, Management, and Entertainment Agency bridging soccer and fan experience. Founded by Cris Barbosa, Keith Fletcher, and Omar Figueroa in Miami, Florida.
Fútbol (soccer) will be one of the most predominate sports in the United States and FMG is taking you there. Together with FMG, we will create the future of fútbol (soccer) in the Americas.
What We Do
- Players: Representation, marketing management, community outreach, physical and mental conditioning.
- Teams: Exhibition matches and tournaments, player sourcing, and fan experiences.
- Corporations: Product marketing and endorsements, hospitality, customer events, and speakers’ bureau.
Others Keep Their Eye on the Ball,
We Keep Our Foot on the Ball
Mission
Our mission is to provide strategies, services, and management expertise to exponentially grow our clients and us via specializing in the Latin America market.
Vision
Fútbol Marketing Group will distinguish itself as a respected, trusted, and action-oriented sports marketing, management, and entertainment agency.
Values and Guiding Principles
Community Involvement
A community is not a community without interaction. Involvement is our interaction.
Here at Fútbol Marketing Group, community involvement is one of our core values. We preach and try to instill the belief of giving of one’s time from our employees, partners, and clients to the communities they represent.
Volunteering is not only enriching and rewarding to the community, but also the volunteer. Volunteers receive the sense of making a difference and accomplishment, pride, and satisfaction.
What is the essence of life? To serve others and to do good.
Volunteers do not necessarily have the time; they just have the heart.
You make a living by what you get. You make a life by what you give.
Remember that the happiest people are not those getting more, but those giving more.
The best way to find yourself is to lose yourself in the service of others.
Did you know numerous studies have found community involvement helps:
Solve Problems
Strengthen Communities
Improve Lives
Connect to Others
Transform Our Own Lives
Further research, shows volunteering yields health benefits as well to the volunteer. Such as:
Longer Longevity
Greater Functional Ability
Lower Rates of Depression
Fútbol Marketing Group is making a difference in their communities with:
Food Drives
Book Drives
Big Brothers Big Sisters
South Beach Victory Garden
Environmental Coalition of Miami and the Beaches
Student Mentoring
South Florida Interactive Marketing Association
- Boys and Girls Clubs of America
When You’re with FMG, There is No Reason to Feel Alone
Represented Talent

Lalo Fernandez
Club Tigres U.A.N.L (MEX) 2017 – Present
- USA & MEXICO YNT Member
- Club Tigres U.A.N.L (MEX) 2017 – Present
- Real Monarchs (USA) 2014 – 2017
- Real Phoenix FC (USA) 2013 – 2014
- Real Salt Lake (USA) 2012 – 2013
- Club Penarol B (URU) 2011 – 2012

Christian Herrera
Orlando City B (USA) 2019 – Present
- USA & MEXICO YNT Member
- Swope Park Rangers (USA) 2018 – Present
- Portland Timbers (USA) 2017 – 2018
- Club Pachuca (MEX) 2016 – 2017
- Real Monarchs (USA) 2015 – 2016

Ventura Alvarado
USA Men’s National Team 2015 – Present
Club Necaxa (MEX) 2018 – Present
- USA Men’s National Team 2015 – Present
- Club Necaxa (MEX) 2018 – Present
- Club Santos (MEX) 2017 – 2018
- Club America (MEX) 2014 – 2017
- Club Necaxa (MEX) 2013 – 2014
- Club America (MEX) 2011 – 2013
Helping Teams On
and Off the Pitch
Partnerships that Yield Goals
Sponsorships
Sidelines, naming rights, hosting…. the possibilities and landscape are constantly growing
Hospitality
Entertain your clients, as the VIP they are, in a social atmosphere of sports or athletes
Product Promotions
Let an athlete be part of the driving force of your brand recognition and awareness
Incentive
Programs
Incentivize your employees with private box stadium events and player meet and greet
Customer
Events
Need an athlete to appear at your next customer event, look no further